WHY IT RATES: Carlo Micallef brings twenty-five years of experience in tourism to his new role as CEO of the Malta Tourism Authority. - Lacey Pfalz, Associate Writer, TravelPulse
Carlo Micallef has been appointed as Chief Executive Officer of the Malta Tourism Authority. He carries with him a long-standing career of 25 years in various important roles within the Malta Tourism Authority and the Institute for Tourism Studies.
"The Malta Tourism Authority (MTA) has approved the appointment of Carlo Micallef as Chief Executive Officer of MTA. Carlo brings a wealth of experience in the industry to this top position, and on behalf of the Board of Directors I augur him success in his new task. I am very confident he will lead the industry successfully during the recovery period and beyond. On another note I take the opportunity to thank former CEO Johann Buttigieg for his tireless efforts and contribution to positively and successfully lead MTA throughout the pandemic which was pivotal and crucial for all stakeholders and operators who now have a vibrant tourism industry to return to," said Dr. Gavin Gulia, MTA Chairman.
During this period, he served as Director of the same Authority in its Amsterdam office where he was responsible for the promotion of the Maltese Islands in the Netherlands, Belgium and the Nordic countries. After this experience abroad, he returned to Malta and was entrusted with the expansion of our country's promotion in new markets and niches of the tourism world.
In 2014, Carlo Micallef was appointed as Chief Marketing Officer and in 2017 he was appointed as Deputy Chief Executive Officer of the same authority.
In 2013, he started serving on the Board of Governors of the Institute for Tourism Studies and in 2017 he was appointed chairman of the same educational institution.
Minister for Tourism Clayton Bartolo outlined that the choice of Carlo Micallef is a natural step forward for the Malta Tourism Authority to be a proactive driver through which the Maltese tourism sector's foundations are based on the principles of quality and sustainability.
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