How to Become a RIU Specialist

Popular all-inclusive hotel brand RIU Hotels & Resorts is a family-operated hotel chain that dates back more than 70 years to 1953. The company has resorts located in some of the world's top destinations and offer clients an unparalleled experience.

To become an expert in all things RIU, travel advisors are invited to the RIU Specialist Campus. Here, they can complete a course and become officially certified as RIU Specialists and receive specific benefits, including a diploma to showcase their achievement, a digital welcome kit and 2,300 RIU Partner Club points upon the first booking as well as 500 bonus points for completing the RIU Updates chapter. Graduates also receive special promotions after certification.

Becoming a RIU Specialist means passing a seven-chapter course that includes everything travel advisors need to know about RIU's brand, its appeal to clients and its resort locations in some of the most sought-after destinations such as Mexico, Costa Rica, Panama, Jamaica, the Dominican Republic, the Bahamas and Aruba.

The course includes an overview of the company, brand history and a deep dive into RIU's leisure properties as well as an introduction to its business brand.

The program begins with an overview of the content and the platform. It also includes educational materials such as fact sheets, an introduction to the RIU website, videos and photography.

The goal of the course is to give travel advisors the ability to confidently sell RIU and to understand how to quickly access resources for yourself and your clients.

Advisors will also learn how to match each client to the right RIU property and how travel advisors can benefit from the many rewards and incentives RIU offers its specialists.

Travel advisors will learn all the many distinctions of RIU resorts with programming that develops an understanding of the two leisure-focused resort categories within the RIU brand: Classic and Palace. There is also the RIU Plaza line for business travelers.

Charts compare the offerings at both Classic and Palace resorts and this chapter showcases RIU's All-inclusive Advantage.

The course includes a review of RIU's two leisure brands before taking a deep dive into the company's specific properties, covering its resorts in Mexico, Costa Rica, Panama, Jamaica, the Dominican Republic, the Bahamas and Aruba. Get ready for an in-depth tour of all the properties over two chapters that showcase RIU's many amenities.

Travel advisors also learn about the business-travel side of RIU with an introduction to RIU Plaza.

These hotels are different from the all-inclusive leisure-focused properties and are located in major capital cities. The properties offer meeting facilities and are based on European Plan pricing with included breakfast and the first stock of the minibar.

A brief but important chapter explores RIU Pro. Travel advisors learn about the new travel portal for travel advisors. Everything a travel advisor needs will be in this tool, including direct sales, RIU Partner Club, RIU Brand Center, RIU News and the RIU Blog as well as RIU Specialist.

In the course's final chapter, travel advisors will find all of the updates and latest information on RIU Hotels & Resorts, including information about new hotels, renovations and added facilities and amenities.

In order to enroll and start your studies, travel advisors need to use their RIU Partner Club username and password.

If you don't have a username or password or are not signed up for RIU Partner Club, you can sign up here.