45 Times Square Hotel. (Photo Credit: Palladium Hotel Group)
WHY IT RATES: The news marks a major milestone for Palladium as it manages its first property in the United States.—Patrick Clarke, TravelPulse Senior Editor
In the heart of Manhattan, situated just a few meters away from Times Square is the new 45 Times Square Hotel.
Property of the company, Ferrado Hotel, owned by the Rosp Corunna Group, a family office of Sandra Ortega, will be managed by Palladium Hotel Group when it debuts in June 2023. 45 Times Square Hotel is the temporary brand that has chosen Palladium Hotel Group to manage the property until its conversion into an Only YOU Hotel, a premium-lifestyle brand with which the hotel brand places itself in urban destinations.
The property embodies the characteristics of the New York City lifestyle and aesthetic with 139 rooms. Located in a prime location, it offers its guests the opportunity to make the skyscraper-filled city their own. Under the slogan, “Enjoying every NYC minute”, they will surprise even the most curious and restless traveler.
“This new opening is a major milestone for Palladium Hotel Group, as it’s the first hotel we will be managing in the United States. New York is also one of the most sought-after destinations in the world by travelers all around the world and we think that Only YOU Hotels will be a perfect fit with the innovative and urban style of the city,” said Jesús Sobrino, CEO of Palladium Hotel Group.
On the other hand, “From Only YOU Hotels’ perspective, it’s strategic to have a presence in one of the most influential cities in entertainment, fashion, and culture at a global level. From Palladium Hotel Group, we are working to transform the asset, following the trend of the brand, mimicking the city and welcoming those that come to enjoy all of their experiences,” emphasized Juan Serra, General Manager of Only You Hotels.
During this transition period, the company would like to turn the “45” into a symbol for urban adventurers - the individuals who make the destination their own, visiting museums and dining in the most coveted restaurants recommended by locals. Travelers that choose to stay at “45” are looking to recharge their energy while stepping out of their routine by continuing to discover the city, transforming the 45 into The Seeker's Number.
Since New York is the city that never sleeps, 45 Times Square Hotel is the place to rest and dream of an unforgettable New York City experience.
SOURCE: Palladium Hotel Group press release.
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