by Lacey Pfalz
Last updated: 9:55 AM ET, Wed August 2, 2023
Dreams Vacations Times Square Billboard (Photo Credit: Dreams Vacations)
Travel agency franchise Dream Vacations celebrated a new seven-story billboard ad in New York City’s Times Square as part of a campaign.
The ad, which launched July 31 and will be available to view through August 20, is fifteen seconds long and is part of a rotation of other ads on the Nasdaq billboard on 43rd Street and Broadway.
The billboard advertises a sweepstakes going on now. Those who see the ad can scan the QR code to begin entering the sweepstakes, or they can visit www.DreamVacations.com/NYC.
“We are thrilled to make a splash in the big apple with our Times Square digital billboard,” said Alicia Linden, vice president of consumer and recruitment marketing for Dream Vacations. “It’s the perfect moment for us because we’re seeing a surge in vacations being booked and the prominent display raises awareness of the incredible value a travel advisor offers.”
The franchise is also offering a “Splash into Cash” sale, now through August 15th. Travelers can receive savings on cruises, resort stays, tours or private villa rentals.
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