WHY IT RATES: Cruise
travelers will be seeing more advertising and social interactions between Royal
Caribbean and Inter Miami.—Donald Wood, Breaking News Senior Writer.
Royal Caribbean International and Inter Miami CF have joined
forces in an unprecedented, multiyear partnership that will combine the passion
and commitment of the respective powerhouses in vacations and sports.
Royal Caribbean will become the Club's Main Partner and
Official Vacation Partner. The world's largest cruise line and Inter Miami
kicked off the first phase of their partnership in a bold way by officially
welcoming global fútbol icons and their families to Miami in July. The highly
anticipated unveiling event, La Presentación, marked the start of a new era,
where the "Freedom to Dream" took center stage in a sold-out DRV PNK
Stadium.
"Royal Caribbean started in Miami more than 50 years
ago, and we have always had heart and passion for our community," said
Jason Liberty, president and CEO, Royal Caribbean Group. "It's been
exciting to see Inter Miami's success, including their recent Leagues Cup
title, energize South Florida. As the Club's Main Partner, we are thrilled to
build on that momentum together and deliver memorable moments to fans around
the world."
"We are proud to partner with Royal Caribbean, an
iconic Miami brand," said Inter Miami CF Managing Owner Jorge Mas.
"As a global leader in the cruise industry, Royal Caribbean shares Inter
Miami's innovative drive. Together, we will set the standard for the future of
sports partnerships."
Fans will see the partners unite on and off the field,
through stadium LED, in-game content, fan zone activations, the Club's digital
and social platforms, and more starting with the next home game at DRV PNK
Stadium. In addition, the two hometown favorites' shared commitment to the
community they call home will come to life across local initiatives in South
Florida, building on Royal Caribbean's decades-long track record of celebrating
and contributing to the destinations its ships visit and Inter Miami's
commitment to harnessing the power of fútbol to do good since the Club's
inception.
"We always look for the opportunities that will provide
us with an authentic partnership, and this one is a perfect fit," said
Inter Miami CF Chief Business Officer, Xavier Asensi. "This partnership
makes total sense for all of us: two local brands with global audiences and
huge ambitions."
"Royal Caribbean and Inter Miami have won the hearts
and minds of fans from around the world," said Kara Wallace, senior vice
president and chief marketing officer, Royal Caribbean International.
"Together as partners, the possibilities to reach more dreamers and
adventurers are exponential from ship to pitch, especially as we look forward
to the arrival of the new Icon of the Seas to Miami."
The partnership comes on the heels of the countdown to the
start of a new era of vacations. As Miami welcomes one icon, its next is set to
make its debut in January 2024 – Royal Caribbean's Icon of the Seas. As the
first-of-its-kind combination of every vacation, from the resort getaway to the
beach escape and the theme park adventure, the cruise line's best-selling ship
welcomes every type of family and adventurer. Everyone can make memories
together and set out on their own adventures without compromise across
record-breaking thrills, relaxing ways to chill, a neighborhood designed for
young families, more than 40 ways to dine, drink and be entertained; and more.
Details on what Icon has in store are available at www.RoyalCaribbean.com/Icon.
SOURCE: Royal Caribbean
International press release.
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